What is Creative & Messaging?

Creative and messaging is the driving force of your marketing strategy. Without it, your product or service will not stand out in a crowded marketplace. More specifically, creative is the overall visual approach and how your products and services are represented throughout a campaign. Messaging is how you speak about your product or service, and all copy associated with it. Along with execution, well-designed creative & messaging is crucial to the success of your marketing campaign.

Marketing Strategy

Together with creative and messaging, we'll design and execute a marketing strategy for you. We'll identify key customer profiles, and get your value proposition in front of them with a full-service marketing campaign. Give us a call today at 616-930-2222 if you have any questions about your marketing strategy.

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Scripting & Copy

Every video, piece of content, and message starts with copywriting. We'll craft memorable copy that speaks your brand's voice.


What does your business look like? We'll create a comprehensive look for your brand that is consistent throughout all applications.


When introducing a new product the naming of it is crucial. You need it be memorable and in line with your brand. Ask us how we name new products.


Similar to branding, a stylescape is a visual representation for each part of a marketing campaign. This ensures a consistent look across each element.

Execution Strategy

Facebook, YouTube, Instagram or the website? We'll design a rollout strategy that maximizes the reach of your marketing campaign.

Ask Rob Devroy About Creative & Messaging


Examples of Ceative & Messaging

View Our Case Studies >

Holland Hospital Service Awards

This full-service marketing campaign included consistent creative and messaging throughout the entire campaign.

View Holland Hospital Case Study >

Kawasaki Adds USA Manufacturing

We designed consistent creative and messaging for a video campaign we executed for Kawasaki Precision Machinery.

View Kawasaki Case Study >

Ready to start with creative & messaging?

Whether you are looking to learn more about creative & messaging or ready to start on a project, we can help. Give us a call at 616-930-2222 or fill out the form, We'll get back to with you in 24 hours!

Capture Video and Marketing is a creative marketing agency built for your digital world. We create videos and content that sells your products and services.

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