How Video Transformed A West Michigan Healthcare Provider’s Website

The Bone + Joint Center, an orthopedic specialty clinic in West Michigan led by Dr. Derrick Johnson, DO, specializes in knee and anterior total hip replacement. Patients from across the state, including Grand Rapids, Detroit, and Traverse City, seek the expert care provided by the Bone + Joint Center.

Video and Photo Content For A New Website

When the Bone + Joint Center decided to revamp its website, they turned to us for video production and photography to enhance its online presence. Our collaboration involved creating a captivating home video background, provider page photography, an introduction video for Dr. Johnson, and topic-specific videos for knee and hip replacement.

The primary focus was on the homepage video background. This video needed to efficiently convey the Bone + Joint Center's story, capturing the viewer's attention and leaving a lasting impression. To achieve this, we carefully storyboarded scenes depicting life after knee or hip replacement and what the process looks like to get there. Filming took place in the operating room, on the shores of Lake Michigan, in their office, and various locations across West Michigan.

Still of homepage video background.

In the video editing process, we employed a unique approach by isolating the subject in each shot, incorporating a mix of black and white and color to engage the viewer and emphasize the message – how the Bone + Joint Center can help individuals return to their favorite activities.

In addition to the homepage video, we filmed Dr. Johnson in the operating room, providing insights on knee and hip replacement. These topic-specific videos are strategically placed on the website to enhance the viewer's experience and encourage them to schedule an appointment. View the Bone + Joint Center’s new website.

For the photography component, we set up a studio-like backdrop in their office to efficiently capture provider images during their lunch breaks.

Your Grand Rapids Video Production Partner

Capture is a Grand Rapids-based video production company that equips in-house marketing teams with strategic, effective, and brand-supporting videos for websites, YouTube, social media, and digital marketing.

If your business requires compelling video and photo content for your website or aims to attract new customers using video, don't hesitate to reach out to us.

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Video + Marketing
Capture Video + Marketing, LLC
Grand Rapids, MI
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