Healthcare video production is about building patient trust and enhancing your organization’s reputation. We get it, and we do it well.
Let's Discuss Your Video StrategyCapture has extensive experience in helping in-house healthcare marketing teams produce videos that support organizational strategies and branding goals while continuing to build crucial patient trust in your staff and services.
While healthcare video production is a bit different from other industries, we approach it in the same comprehensive, detail-oriented and professional way. Our objectives are to produce videos that are effective and make your marketing team look good to your executive team, board members and other stakeholders.
First and foremost, we do a deep dive into your healthcare organization, your culture and your approach to patient care. We work with your team, making recommendations and developing a video production strategy that complements and often extends your organization’s brand and business strategies.
From there we run with projects, concepting, scriptwriting, planning and executing shoots, preparing staff, engaging outside talent, animating, editing, creating graphics and so on, adjusting on the fly as necessary (with your approval, of course). Speaking of which, we involve you as much or as little as you desire throughout the video production process. The results of our collaboration are healthcare videos that look, feel and communicate in ways that align with your organization’s business and marketing strategies, bolster brand awareness and enhance your visibility online.
And we’ll have fun along the way. It’s something our clients tell us they value at least as much as video production value and perhaps even more. You’ll enjoy the professionalism of a video production team that’s calm and collected no matter what, is creative under pressure and is just plain easy to be around.
You have a vision for the future of your healthcare organization. Capture provides the high-quality video production that helps bring it to life.
Build patient trust using patient education videos. Explain conditions, treatments, FAQs, and share via social media, website, and YouTube for maximum impact.
Discover the power of patient testimonials in healthcare marketing. Learn how these videos build trust, showcase success stories, and drive engagement for your organization's growth.
Is your hospital or medical practice looking to get started with video marketing? We put together list of 13 video ideas you can use for your healthcare organization.
Healthcare marketing, and by extension healthcare video production, is different. ROI isn’t so much about dollars in and out as it often is in other industries, but about improving staff satisfaction, introducing new physicians, sharing positive patient outcomes, and conveying confidence and emotions like joy, compassion and caring. And every video needs to strike just the right tone.
Healthcare videos also help build and sustain your organization’s culture and relationships. The videos that result from Capture’s strong production capabilities:
Develop and sustain pride among healthcare team members.
Build patient trust and awareness.
Educate potential patients and partners your areas of expertise, credentials, standard offerings and unique specialties.
Communicate high quality in the technical and human aspects of patient care.
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We'll evaluate your current approach to video, offer recommendations, and answer any questions you have about video. No charge or commitment.