How to Create Effective "Meet the Doctor" Videos for Healthcare Marketing

"Meet the doctor" videos or physician introduction videos can be a powerful tool for hospitals and healthcare providers looking to enhance their online presence and connect with their patients. These videos excel at building patient trust, as patients can get a sense of their provider before an in-person visit.

Moreover, "meet the doctor" videos and physician introduction videos play a crucial role in strengthening the digital marketing efforts of healthcare providers and practices, including website marketing, social media, and paid advertising.

As a healthcare video production company with a specialization in healthcare video production, we've gained extensive experience in creating compelling videos featuring doctors. Therefore, we've compiled our best tips for crafting an engaging "meet the doctor" video. This video project can be a fantastic endeavor for an in-house marketing team to take on.

1. Film Off-Camera

One of the most effective ways to create a successful "meet the doctor" video is to have them engage in a conversation with an interviewer while you film. This technique, known as off-camera filming, is particularly beneficial for doctors who may be camera-shy. It allows them to speak to a person rather than directly to the camera, resulting in a more engaging and authentic video.

Example of off-camera filming.

2. Prioritize Excellent Audio

In the realm of video production, it's often wise to invest more in audio quality than in a top-tier camera setup. High-quality audio can mask visual imperfections, while poor audio can render a video unwatchable.

Consider using a lavalier microphone or an overhead shotgun-style microphone if your budget allows. Don't fret if the microphone is visible on the doctor's coat or jacket; viewers are typically forgiving of such details.

3. Use Large Soft Lighting

Following audio quality, the next critical consideration is lighting. You don't need to create a complex lighting setup; we recommend using a single source of soft light for these videos.

Position a large light source at a 45-degree angle to the side and 45 degrees above the viewer. This setup will yield flattering lighting for the doctor's appearance.

Example of where to position your softbox.

4. Ask the Right Questions

When interviewing the doctor or healthcare provider, it's essential to ask open-ended questions that encourage longer, more in-depth responses. Here are some of our preferred questions for interviewing doctors and physicians:

  • Why did you choose to pursue a career in medicine?
  • What aspects of being a healthcare provider do you find most rewarding?
  • What are the most common reasons patients seek your care?
  • Can you share some typical patient outcomes?
  • What sets apart [your practice] from others? 
  • How do you like to spend your free time?

5. Keep It Concise

When editing the video, aim to keep the "meet the doctor" video under 2 minutes, with 1 minute being the ideal duration. Additionally, we recommend creating multiple versions of the video, tailored for different platforms such as horizontal, vertical, and square formats.

6. Use B-Roll

B-roll may not be essential for the creation of a successful "meet the doctor" video, but it can significantly enhance the storytelling aspect. Capturing footage of your doctor interacting with patients (with permission) or working in their office allows you to overlay this content onto the interview footage, effectively concealing any edits or cuts in the video. This supplementary footage not only adds depth and context to the video but also makes it more engaging and visually appealing to the audience.

B-roll creates a more engaging video.

Your Healthcare Video Production Partner

Capture is your trusted healthcare video production partner, dedicated to helping healthcare providers shine in the digital landscape. If you have any questions or need assistance, please don't hesitate to reach out to us. For more video content ideas and healthcare marketing tips, be sure to explore our healthcare video production ideas blog.

Behind the scenes on a healthcare video shoot.

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Capture Video + Marketing, LLC
Grand Rapids, MI
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