If your business is new to video, it can be challenging to get started. With so many opportunities to use video, where should your Grand Rapids business start?
In this article, we discuss the top 5 video ideas we recommend for businesses that are just starting out with video. Of course, it’s important to note that your business may benefit from a different strategy, so contact us to discuss your video marketing approach.
Company Overview Video
Depending on your business, this might be the only video you need. Regardless, every business at some point can benefit from a company overview or an about us video.
Think of this video as a visual version of your business's elevator pitch. The goal of an about us or company overview video is to explain your value proposition to customers.
These videos are typically constructed using a series of interviews with key business representatives or narrated by a professional voiceover. They should be shorter videos, ranging from one to three minutes.
Grand Rapids businesses can use about us videos on their website, in sales presentations, emails, and on social media. Customers will appreciate a concise video that they can watch to quickly get a sense of your business.
Below is an company overview video that you can draw inspiration from.
Product or Service Video
Creating individual product and service videos is a great way to improve your website and explain the value of your products and services.
A product or service video is typically a short video, under two minutes, that gives a brief overview of the product or service. These videos should focus on the value you provide to your customers. Provide just enough information that the viewer wants to learn more about your products or services.
These videos work well on your website and also for paid advertising, social media, and direct communications.
Below is a service video your company can draw inspiration from.
Many Grand Rapids businesses don’t realize that YouTube is actually a search engine. In fact, it’s the second largest, second only to Google. What does that mean?
That means your business can use YouTube to get in front of customers who are searching for specific terms. Just like your SEO efforts, you can create a video strategy based around YouTube search.
The bonus is that YouTube videos can also rank individually in Google and increase the on-page ranking of your websites. Oh, and don’t forget: you can use YouTube videos on your social media too. It's a win-win-win. This winning combination makes YouTube videos one of our favorite types of videos to create for West Michigan businesses.
Take a look below at some different YouTube videos your business could get ideas from.
Who better to sell your products and services than your most satisfied customers? Client video testimonials are a great form of social proof that every business should utilize.
Even if you can only get your customer on a Zoom call, that’s still a great way to capture their words. But for Grand Rapids businesses looking for a more comprehensive case study, you can film case studies at your customers' locations, complete with custom B-roll to tell a more complete story.
View an example below that we created for our Grand Rapids client, Cavallo.
Another favorite of ours is behind-the-scenes videos. Factory tours, shop tours, and day-in-the-life videos all fall into this category.
The reason we love behind-the-scenes videos is that they offer one of the best ways to show a genuine, authentic view of your business. Customers respond very well to that, which is why we always encourage our Grand Rapids video production clients to consider using a behind-the-scenes video in their marketing strategy.
Take a look at a few of our favorites below.
Your Grand Rapids Video Production Partner
We hope you were able to get a few ideas on how to get started with video for your business. If you work for a Grand Rapids business considering starting video and have some questions, please reach out to us and set up a free discovery call.