Trade shows are vital for many industrial and manufacturing companies, providing a unique opportunity for direct engagement with potential customers. However, making an impact at trade shows, which are often competitive, can be challenging. Many companies allocate substantial marketing budgets to create innovative booths and signage, all in an effort to attract a larger crowd to their exhibits.
Fortunately, even with a modest budget, you can leave a lasting impression by integrating videos into your trade show booth. Videos, with their broad appeal, can attract more visitors to your booth and effectively convey your company's message. What's even more advantageous is that videos allow you to demonstrate your product or service, a valuable feature in limited booth space situations.
In this article, we'll guide you through some best practices and essential strategies for using trade show videos. If you have any questions about this or industrial video production for trade shows, please don't hesitate to reach out to us.
1. Keep Trade Show Videos Short
Trade show videos should be short and to the point. Most attendees won't spend more than a minute watching a video at a booth. These videos should provide a high-level understanding of your product and its potential benefits. Anything longer is likely to be forgotten. We generally recommend keeping your trade show video under two minutes.
2. Use On-Screen Text in Trade Show Videos
Trade show videos are often played in noisy environments, making it crucial to use on-screen text. This text should be bold, concise, and provide context for what's being shown. It should contrast well with the background, and any important text should be large enough to be legible from a distance. Here's an example of a trade show video we created for Kawasaki with on-screen text.
3. Position Your Display at Eye Level or Slightly Higher
The higher you position your display, the more visible it will be from a distance. The key is to place it at a height that allows it to be seen above a crowd and over people's heads. We always recommend getting a big display if you have the budget for it.
Your Industrial Video Production Partner
We hope this article helped you understand best practices for using video at trade shows. If you learned something from this article, be sure to check out our industrial video strategy guide.
Capture is a video agency specializing in industrial video production. We help manufacturers use video to generate leads, increase understanding of their products and services, and create an impression of their business.