If your business is going to stay competitive in today's online marketing world, you need to be leveraging video. But it can be difficult to come up ideas for your videos can be challenging. In this article, we'll give you 9 proven video ideas that work for any business. Need help with using video to market your business? Reach out to us.
Don't' want to read? Watch our video above where Rob goes over each one of these videos.
1. Brand Video
A brand video is also called an "about us" video. Brand videos are essentially your pitch or your value proposition. The video should clearly show the the problem you solve for your customer and also tell the story of your business.
Ask yourself this question. What makes your company different? The answer to that question can essentially be the script for the video. These videos are often shot interview style using executives or employees of the company. But can also be created with a voiceover like the Steelcase example above.
2. Service or Product Overview Videos
Service and product overview videos are high-level overview videos of your products and services. The goal of these videos should be to provide just enough information so that someone is able to make a buying decision.
If you were to go on your website, you should make a for each service or product page of your website. Embedding it at the top of the page will increase the amount of time someone stays on the page and improve your SEO as well. See how we did it on Prosper-Tech's website.
3. Behind The Scenes Video
Behind the scenes videos are quickly becoming our favorite type of video for businesses. This is because it provides the most authentic look at your business.
Imagine a customer comes over to visit your facility or jobsite. Walk around talking to a camera as you would to that customer. These videos don't have to be very formal. As long as the audio quality is good your video should be effective.
4. Customer Testimonial Videos
Customer testimonials are an essential piece of marketing content because it provides the social proof that customers look for before purchasing. Here's a case study for one of our clients that shows even more customer testimonial examples.
When creating a customer testimonial focus on showing how you solved their pain point. You can film these using traditional interview style or even use zoom to capture your customer's testimonial.
5. VLOGs
VLOGs are the best way to build a brand around your business. VLOGs are basically a behind the scenes video on a weekly or monthly update. Once your business has committed to using more video in it's marketing strategy consider a VLOG. What to learn more about VLOGs? Check out our blog on it.
6. Social Media Videos
You can also create social media specific videos on top of posting other videos to it. TikTok, YouTube Shorts, and Instagram reels all cater very well to a vertical format. These videos don't need to be highly produced either. You can shoot them directly with your phone. Have fun with it and try to create content that your audience wants.
7. Sales Demos
You can take your sales presentations you use for customers and create sales demo videos out of them. This will save your team valuable time and allow you to send a video to customers who maybe aren't at that stage of an in-person sales presentation.
8. FAQ Videos
If your customer service teams get the same questions over and over consider creating a FAQ video. Make a list of your most common questions and then answer them on camera. You can put them on your website and cut them up into smaller videos. This not only saves your team a lot of time but also gives a quick answer to your customers.
9. Case Study Videos
Case study videos show the before and after of your products and services. These can be high end productions and base off of a customer testimonial or can be a simple slide shows that show before and after pictures.
