What Is An Explainer Video?

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You have probably have heard of the term “explainer video”, but wondered exactly what they are. Explainer videos were first popularized by whiteboard animation, and evolved into many styles there after. They are typically are made using motion graphics and illustrations, but standard video production can be mixed in. In this short video above, Rob Devroy breaks down Explainer videos, and what makes them successful.

Video Transcript

Hi, I’m Rob, and let’s talk about Explainer Videos.

Explainer videos describe your company, products, or services. Explainer videos are designed to be easily understandable by your audience, and are typically are created using motion graphics and animation. When done correctly, it’s one of the best ways to communicate with a potential customer.

Effective explainer videos do the following:

  1. Clearly present a solution to a problem
  2. Simplify complicated ideas and processes
  3. Engage and hook the viewer
  4. End with a strong call to action

Explainer videos typically reside on a homepage or a campaign landing page. Businesses that use explainer videos will see increased conversion rates, better engagement rates, and a shorter sales cycle.

We love creating explainer videos because of the creative possibilities the style allows. If your business is in need of an explainer video, we would love to help. Please visit our website at capturevideoandmarketing.com. I’m Rob, and thanks for watching.

Rob Talks About Explainer Video
Rob Devroy

Rob Devroy

December 3, 2019


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