There is a lot that goes into creating a video, even if the video seems "simple" on the surface. There's a good reason for it too. Proper planning and a clear workflow not only ensure that the video meets your requirements, but they also ensure that the project stays within your budget and, most importantly, delivers the right marketing message to the right people.
In this article, we'll break down our process for Grand Rapids video production. Whether you are a new client or an existing one, you can expect the same meticulous process for each and every video we create.
Step 1 - Discovery
If you are a new client, this is one of the most important steps. Before jumping into anything, we do a deep dive to gain a comprehensive understanding of your business, products, services, customers, and competitors. We'll answer all the questions you have about video production, marketing, and how video might work for your business.
It might be that we can't help you, and that's okay! The last thing we want to do is promise something that we can't deliver on. If it does seem like we'll be a good fit, from here, we can talk specifics about your project and give you a quote.
Discovery sessions are free, so reach out to us if you'd like to set up one for your business.
Step 2 - Video Strategy
It may be that you just need a single video, but for businesses with a longer-term focus on video, strategy is where we lay the foundation for your video marketing going forward.
What are we trying to achieve? Who are we trying to reach? What do we want them to do? We'll work with you to identify and achieve company-specific KPIs. This comprehensive strategy will outline the different types of videos we recommend for your business and how to use them within your website, social media, and digital marketing efforts.
Step 3 - Video Planning
Planning involves all the details that need to be ironed out before we film your video. This is often called pre-production.
We'll apply what we've learned during discovery and strategy to write scripts for each video. If the videos are unscripted in nature, we'll craft questions, prompts, or outlines that deliver the messaging we need to create an effective video.
Step 4 - Video Production
Production might seem like the biggest step, but in fact, it's one of the smallest steps. That's because the majority of what makes a successful video is what comes before and after video production.
Regardless, you can expect our team to show up with a bunch of video lights, video cameras, audio gear, and grip equipment. You'll probably be surprised by how much gear we bring, even for a simple video. But the gear we use for Grand Rapids video production ensures that we get the highest quality image and sound for your video.
Step 5 - Video Editing
Video editing is where everything comes together. We'll assemble your videos to ensure the message comes through strongly and add animated graphics to engage your audience.
Editing typically takes a few weeks, but we're able to accommodate faster schedules if you have specific deadlines for videos.
Step 6 - Review
When you first see the video, it will be about 90% - 95% complete. It may be missing a few graphics or final touches, but you'll get a link so your team can watch it, dissect it, and request any changes.
We'll implement any requested changes you may have, and then we'll add our final touches. You'll then get another link to review. For the majority of our clients, videos we create only need one round of revisions!
Step 7 - Delivery
Depending on how we structure our partnership, we can either handle the uploading of the final videos for you or hand them off to your marketing team. Regardless, you'll get the videos in all the formats you need, complete with recommendations for SEO and implementation.
Step 8 - Analysis
Your videos are out there, doing their jobs. Awesome. Now let's look at their performance and adjust our approach when it makes sense. If certain videos are doing better than others, perhaps we need to double down on that type of video. Or maybe there is an opportunity to tweak the thumbnail or title to get more performance out of the video.
Your Grand Rapids Video Production Partner
We're here to help you! Whether you are just in the beginning stages of video production or you are ready to start today, reach out to us to set up a free discovery call.