As the marketing landscape continues to evolve, video content is no longer just a "nice to have" for businesses; it's a necessity for engaging with your target audience and standing out from your competition.
For marketing professionals, the decision of whether to handle video production in-house or outsource it to a Grand Rapids video production company can be pivotal. While filming in-house could yield significant budget savings if done properly, oftentimes the headaches and time to ROI make it more appealing to hire out video production.
In this article, we'll help you navigate this choice and determine the best approach for your Grand Rapids video production needs.
Taking Video Production In-House
One of the most appealing factors of having an in-house video production team is that your team is closely connected to the rest of your business. Having an in-house team allows for immediate communication and control over every aspect of the production process.
Another significant advantage can be cost savings.
For smaller video projects, like social media updates or simple tutorials, these can often be produced more cost-effectively in-house.
However, it's important to know that these cost savings are often not realized for a few years. Building out an in-house video production team requires a significant investment in equipment and staff. But if your Grand Rapids business is serious about heavily using video in your marketing strategy, it's a great initiative to undertake.
Outsourcing Grand Rapids Video Production
Video is hard. That’s why many businesses choose to outsource video production projects.
There are many advantages to hiring a Grand Rapids video production company.
Expertise for Specialized Projects: If your project demands specialized skills or equipment, such as drone footage, motion graphics, or large lighting setups, outsourcing to a Grand Rapids video production agency with expertise in these areas is beneficial.
Time and Resource Constraints: Larger projects may overwhelm your in-house team, leading to delays or subpar results. Outsourcing can alleviate these challenges, ensuring timely delivery and professional quality.
Access to Top-tier Talent: Established video production agencies in Grand Rapids have access to experienced professionals, including directors, scriptwriters, and post-production experts who can elevate the quality of your content.
Scalability: Outsourcing allows you to scale your video production efforts up or down based on your needs, providing flexibility that in-house teams may not offer.
You Can Do Both
Many of the Grand Rapids businesses we work with have both an in-house team and outsource their larger projects. In fact, we encourage many of our clients to consider building a small in-house team just so that they can put out more content.
But for large projects or videos where you just have to have it right, hiring a Grand Rapids video production company is not only the smart choice but also the most effective use of your marketing budget. You’ll see a quicker ROI, and your team won’t be bogged down with all the details of higher-end video production.