Cavallo is a distribution software company located in Grand Rapids, Michigan. Over the past few years, I've had the opportunity to assist them with everything from simple demo videos to large rebranding video campaigns, product videos, brand videos, and most recently, their annual user conference, Panels 2023.
Throughout the event, another videographer and I filmed footage of people speaking, discussing, having a good time, and interacting. We focused on capturing dynamic, high-energy footage and shots of people enjoying themselves.
We set the recap video to fast-paced music, added some interviews we filmed to help narrate the piece, and finished it off with some branded animated graphics. View the event recap video below.
A recap video is just one benefit of hiring a Grand Rapids videographer for your event. You can use that footage to help promote next year’s event. Below is the video we created for this year event using last year's footage.
However, the most powerful opportunity for businesses might be capturing customer testimonials. While it’s always best to film at your customer's location, sometimes you don't have the budget or time to fly out and film there. While they are in town for the user conference, use this opportunity to capture customer testimonials that you can use in your marketing.
Your Grand Rapids Videographer
If you've got an event like this or another marketing video that you need help with, let me know! I'm a Grand Rapids videographer and marketer who's been assisting businesses like yours for over 10 years. Give me a call at 616-930-2222 or check out more of my work here.